Fulshear Entrepreneurial Workshop

The City of Fulshear Economic Development Department is excited to launch a new Entrepreneurial One-Day Intensive Workshop Series designed to help local entrepreneurs and small business owners turn great ideas into thriving businesses. It’s also a great opportunity for current business owners who are ready to take their business to the next level and refine their growth strategy.

The series will feature three full-day Saturday workshops on April 18, August 29, and October 17, from 10:00 AM to 5:00 PM at the Irene Stern Community Center in Fulshear.

Each session will cover practical topics like business startup strategy, financial planning, customer development, and pitching your idea, all inspired by the Founder Institute’s globally recognized entrepreneurship curriculum and led by experienced mentors and founders.

Entrepreneurs at any stage are welcome, and participants can attend one or multiple sessions depending on their schedule. A $50 refundable deposit is required to reserve your seat, and space is limited to keep the experience interactive. 

For assistance, please email: ecodev@fulsheartexas.gov

Workshop Topics & Curriculum

1. Startup Ideation & Validation: From Idea to Market Fit: Learn how to develop business ideas grounded in real customer problems, conduct market validation, and test assumptions before investing significant time and capital. Includes customer interview techniques, helpful tool recommendations, and early pivot and ongoing business growth strategies.

2. Business Model & Financial Planning Essentials: Develop robust business models, create realistic financial projections (Proformas), understand applicable revenue streams, benchmarking, and build capitalization tables. Covers pricing strategy, cost structure analysis, and financial forecasting basics.

3. Building Your Team & Advisory Board: Master the art of finding and formalizing co-founder and team-member relationships, recruiting (and letting go) employees, and building an effective advisory board. Includes legal structures, equity allocation, and measuring metrics related to successful team dynamics.

4. Startup Customer Development & Market Traction: Recommendations for conducting customer interviews, build your customer acquisition strategy using available tools, generate early sales, and achieve early traction. Includes case studies of successful customer development campaigns.

5. Pitching & Presentation Mastery: Craft compelling pitch decks and business summaries, practice delivering powerful pitches designed for investors, and knowing the best ways to tailor presentations to get investor meetings. Includes storytelling techniques, visual design principles, and Q&A strategies. Live pitch practice provided.

6. Funding Your Startup: Pre-Seed to See: Understand the local and national funding landscape, expectation setting around startup fundraising and business financing, prepare for investor conversations, navigate term sheets, and execute fundraising campaigns. Includes bootstrapping, friends & family rounds, and seed funding strategies.

 *The curriculum can be determined by you or be based on surveys completed by local entrepreneurs and workshop registrants.